Overview:

Rawr Cosmetics, an international aesthetics provider, came to us to develop a website that supported their long-term strategy. To elevate their customer experience, continue expansion across the UK and North America, and establish authority as an educator in the aesthetics industry.

​

Strategy & Execution:
Every design choice was driven by their dual-focus business model.

​

Aesthetics clients:

To deliver a premium, effortless experience, the site was structured for intuitive browsing, bookings, and payments. Their existing booking system was seamlessly integrated at their request, ensuring continuity for clients while reinforcing the brand’s high-end positioning.

 

Industry professionals:

A clear, dedicated section for training courses highlights Rawr Cosmetics’ authority in the industry. Funnels were designed for effortless course discovery, bookings, and payments, supporting growth in their education business and positioning them as leaders in professional development.

​

By translating Rawr Cosmetics’ long-term growth objectives into a site that balances both audiences, the project reinforces their reputation, drives business expansion, and delivers measurable value.

​

Outcome:

The outcome was a strategically aligned, premium website that enhances client experience, streamlines training bookings, and positions Rawr Cosmetics for sustainable growth as both a service provider and educator.

​

See the final result at www.rawrcosmetics.co.uk.