Overview:
Lost Archives approached us to create packaging that not only looked premium but felt like part of the brand experience. Their ethos centres on craftsmanship and creating a sense of discovery, values that needed to be translated into every touchpoint of the unboxing experience.

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Strategy & Execution:
Recognising that marketing extends beyond visuals to encompass the full customer experience, the packaging was designed as a continuation of the brand narrative, an opportunity to leave a lasting impression long after purchase.

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Our work included:

• Graphic design and layout: Translating the brand’s aesthetic and story into striking, cohesive visuals.

• Material selection: Choosing premium, tactile materials that enhance perceived value and reinforce the brand’s luxurious, archival feel.

• Supplier sourcing: Identifying high-quality packaging partners capable of achieving the desired finish and consistency at scale.

• Production management: Overseeing samples, finishes, and quality control to ensure the final packaging reflected the brand’s high standards.

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Outcome:
The result is packaging that elevates Lost Archives’ brand presence and transforms a simple product interaction into a memorable, sensory experience, one that customers associate with the brand’s ethos of rarity, refinement, and storytelling.