Rawr Cosmetics

A logo is not a brand, and without a visual identity built around it, it can only do so much. Rawr Cosmetics came to us with an existing black and white logo suite and two distinct audiences to speak to, clinic clients and aspiring aesthetics professionals looking to train.

Colour strategy, typography, brand assets and web design were developed from scratch to create a cohesive identity the logo could live within. A palette of warm taupe, deep brown and soft stone transformed a monochrome mark into a full brand world, premium, warm and professional.

The website was designed around two clear journeys, treatments and academy, with separate navigation and distinct pathways for each audience. Neither competes with the other.

Following the project, the client worked with an interior designer to bring the physical clinic space to life. The warm lime wash walls, arched mirror and earthy tones mirror the visual identity created for the brand.

This is what brand really means. Not just how something looks on a screen, but how it feels when you walk through the door and it should influence every customer touchpoint that follows.

Logo provided by client. Brand development and web design by Ametrine Studios. Clinic interior by @slc_studio.