Aesthetics by Jade

Aesthetics by Jade is a premium aesthetics clinic built around an intimate, considered approach to treatment. The brand needed to feel warm and feminine without losing the clinical credibility that underpins client trust in the aesthetics space.

The identity is built on a palette of warm stone, soft blush and deep burgundy, rich enough to feel premium, warm enough to feel personal. The wordmark pairs a structured capital serif with a flowing script, creating a brand that feels both authoritative and approachable. The monogram extends the identity across touchpoints, giving the brand a cohesive presence that carries weight at every point of contact.